As I Am

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to s...

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinc...

As I Am® JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s best moisturizers, and curl boosters, will lo...

This hair refreshing cream helps in keeping hair hydrated and moisturized and makes the rough and untidy curls and coils easy to maintain. As I am ...

  Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula moisturizes and con...

This hair refreshing cream helps in keeping hair hydrated and moisturized and makes the rough and untidy curls and coils easy to maintain. As I am ...

As I Am - Jamaican Black Castor Oil Smoothie 16oz

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textur...

As I am moisture milk is a liquid lotion that can be used as a daily hair revitalizer. Specially made for the dry and rough hairs. Making it easy f...

As I Am Twist defining cream is one of the best creams which helps in moisturizing and texturing curls and coils and provides hair with necessary n...

 Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair lengt...

Natural textured hair likes nothing better than rich conditioners produced by nature. Coconut Oil and African Shea Butter are sure favorites! Cocon...

A Nano Serum. The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine Protein, and Saw Palm...

A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency." Benefits: Frizz-free releasing of twist...

Born CurlyTM Shea & Cocoa Butter Balm provides lasting lubricity and hydration to both hair and skin. It seals in moisture and gives dry, rough...

Born CurlyTM Nourishing Hair & Body Oil is superb for both hair and skin. It gives shine and lubrication to hair, while naturally conditioning ...