With this La Riche hair dye you will be able to create a vibrant and head turning edge for your look. This is because of this semi-permanent hair dye, which creates a jaw dropping effect you will love. Even better, if you first use a lightening dye on your hair the colour will have an even bigger impact. Creating such a loud look, this Pillarbox Red hair dye is certainly the choice for those of you who love to stand out. On top of its colour, this La Riche hair dye is also long lasting. Keeping your hair vibrant for up to six weeks, you can definitely say that this La Riche directions hair dye allows you to keep that vivid style for a lot longer. Unlike other brands, this semi-permanent hair dye won’t fade quickly, so you can keep that brightness with ease.