twist

MEET BOSS BOUNCE. OUR WHIPPED WORLD WONDER Move over, there's a new boss in town. This lightweight, buildable cream melts into strands to deliver d...

MEET CURL GOALS. OUR HYDRATION FOUNDATION This leave-in conditioner hydrates, detangles, and primes with the moisture that all curls crave—and wit...

MEET CURL REIGN. OUR LIQUID GOLD SAVIOR Unlock the secret to worship-worthy curls. Six miracle oils combine to deliver intense hydration, nourishme...

MEET HYPE IT UP. OUR SAVVY CURL FORMER When curls begin to droop on day-two or three (or four, or five...no judgement) this supercharged refreshing...

MEET PRIMED & CO. OUR HEAVY-DUTY DOER Curls get primed, prepped, and ready for more (moisture). This ultra-rich nourishing primer doubles as a ...

MEET RALLY THE CURLS. OUR DYNAMITE DEFINER This multitasking formula sets your curls up for success, working hard so you don't have to. The weightl...

MEET WEATHER OR NOT. OUR ELEMENT DEFIER Humidity is no threat to moisturized curls. This game-changing formula encourages curl definition and creat...

MEET ON-REPEAT. OUR DAILY DO-GOODER For curls that require washing more frequently, use this shampoo that will cleanse without stripping strands of...

MEET GIMME IT ALL. OUR 4-IN-1 BOSS When your curls need hydration, this multi-use conditioner gets the job done. Quickly cleanse and condition in o...