MEET PRIMED & CO. OUR HEAVY-DUTY DOER
Curls get primed, prepped, and ready for more (moisture). This ultra-rich nourishing primer doubles as a deeply hydrating daily conditioner. As a primer, it works to improve styling product performance by creating a moisturized base for definition. When used as your go-to conditioner, you'll experience improved manageability as it restores moisture to dry, damaged curls.
ULTIMATE MOISTURE
Primed & Co. is deepy hydrating for the most parched of curls, thirsty for definition, elasticity, and nourishment.